Identity · 2.4
Typography.
Three voices. Each has one job. Do not let them blur.
Identity / Type
Three voices.
Editorial Serif — for ideas
Technology is a Product of Human Innovation.
Source Serif 4 — substituting GT Sectra. Optical sizes used correctly. Real italics, never oblique.
Neo-Grotesk — body, navigation, UI
For body, navigation and UI we use Inter at 400 and 500 only — substituting for Söhne. No bold-on-bold emphasis; use italics or color.
Monospace — verifiable metadata
IEEE 7010 · W3C Privacy CG · 2017—present · SHA-256 · #1A1714
JetBrains Mono — for dates, standards numbers, credentials, captions, sidenotes, and the wordmark “/” separator. Never as body, never as headline.
Scale (1.25 ratio off 17px).
5xl · 104lh 1For the first time
4xl · 72lh 1.05A voice we can hear.
3xl · 52lh 1.1From humankind to kindHuman.
2xl · 41.5lh 1.15Polymathic systems and design thinking.
xl · 33.25lh 1.25Bridging deeply technical domains with humanistic design and diplomacy.
lg · 26.6lh 1.35Inclusive innovation; simplicity at the heart of ingenuity.
md · 21.25lh 1.5Founder & Managing Director, Allternet Limited — post-quantum hardware root-of-trust.
base · 17lh 1.7In 2005 I was working on RFID when most rooms had not yet heard the word. In 2007 I co-founded Mobile Monday New York because the mobile internet was about to rewrite identity.
sm · 15lh 1.55Captions, sidenotes, secondary copy.
xs · 13.6lh 1.52017–present · IEEE P7800 · W3C INVITED EXPERT